Hasbro buys iconic rap label

In a odd turn of events, by acquiring the lucrative Peppa Pig and PJ Masks franchises from Entertainment One, Hasbro Toy Company became the new owner of iconic rap label Death Row Records.

Here is how this happened:

  • 2006: Death Row declares bankruptcy.
  • 2009: Death Row is auctioned off to WIDEawake Entertainment for $18 million.
  • 2013: Death Row is resold to Entertainment One for $280 million.
  • 2019: Entertainment One is sold to Hasbro for $4 billion.

That’s the story in a nutshell. No hype.

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